Our Story

Scents of Emirates was born from a lifetime love affair with fragrance.

Founder Aesha Newman’s journey began long before her first business trip. As a little girl, she would spend hours at her mother’s vanity, entranced by the shimmering bottles and mysterious blends. She’d sneak a spray or two, only to be caught later when the sweet scent still danced through the room long after she’d gone.

In 2013, on a layover en route to China and South Africa, Aesha first stepped into a perfume boutique in Dubai—and the moment changed everything. The space was rich with oud, spice, and delicate florals. It wasn’t just perfume—it was power. The experience unlocked a new understanding of scent as memory, culture, identity, and art.

Later, her travels introduced her to the regal queens of Swaziland, whose ancestral blending techniques created perfumes as complex and commanding as royalty itself—deep, earthy, spicy, and fresh, all at once. The fragrance of the sea, the warmth of the desert, the joy of citrus, and the sacredness of wood—these were more than smells. They were dopamine for the soul.

Scents of Emirates is the culmination of this journey—a curated collection of exclusive fragrances inspired by global experiences, elevated traditions, and a desire to bring sensory joy to every home, every pulse point, every memory.

Because Aesha believes everyone deserves to smell this amazing.